Lifestyle Product Photographer in Phoenix | Social Media Content Creator
Lifestyle Product Photographer in Phoenix | Social Media Content Creator
When planning your social media content for your business, make sure to include professional lifestyle brand images in your content calendar! Lifestyle images are different from basic product images or styled product images in one major way: they are brought to LIFE by including people in the photos! When your products are photographed in the hands of a human being, they truly come to life in the eyes of your customers. Lifestyle product photography is perfect for demonstrating the process of how to use your product, and when potential customers see a real person they can identify with using your product, they will start to visualize the value your product could add to their life.
Lifestyle photography is also important for selling your product because emotion is such a driving force in the purchasing decisions people make. Your customer will likely feel a stronger emotional connection to a photo of a model who looks really happy while using your product than they will to an image of your product alone on a white background. Lifestyle photography can also portray your product as part of an aspirational lifestyle–for example, having the shoot take place in a beautiful, modern home associates the product with a high-end lifestyle and makes the customer assume the product is very high-quality and worth a higher price tag. These are a few of my favorite images from a lifestyle campaign I shot for Nurished recently. The Elm House (an AirBnb home in Downtown Gilbert that can be rented for photo shoots) was the perfect location for this lifestyle product session and I love how the images turned out!
Do you need stunning photos of your products styled with food or props for your website or social media? Click here for more information about my commercial photography packages: Commercial Photography
Lifestyle Product Photographer in Phoenix | Social Media Content Creator
